new balance demonstrates how NOT to run
I’ve picked on Nike and Oprah Winfrey and Adidas in previous posts so it only seems fair to pick on New Balance today.
I could not imagine a better illustration of how not to run. Unfortunately, in this commercial (view the one titled Abzorb EX/891) New Balance is not trying to do that. Instead, they are trying to tell you about a shoe that will protect you from the pounding often associated with running.
For those of you who are new my world, what’s wrong with this picture is the terrible heel-striking this runner is demonstrating. Ouch.
Do yourself a favour and become a mid/forefoot runner so you can save yourself some pain and the need to buy shoes like the one’s New Balance is peddling in this commercial.
Say it with me folks. Heel striking is B-A-D.
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Friday March 17, 2006 @
B-A-D.
You would’ve blown steam outta your ears today if you had heard the conversation that I did in the doctor’s office. He used the “barefoot running movement” and “insane” in the same sentence. That’s all you need to know ’bout that, come to think of it.