I have two bars today from Hebert’s. The Rocky Road and the Cookies and Cream bars.
I found these two bars in Massachusetts when I was heading to Cape Cod. The packing is more like a “sports nutrition bar” than a chocolate bar. Especially since it is completely sealed and not wrapped in paper with foil inside. I think I have seen them now here in NY state as well.
The first thing that caught my eye was the “fully loaded” statement across the top. So I looked at the ingredients to see what they were loaded with. Real vanilla (good sign!). Partially hydrogenates oils (bad sign!). But then I saw (on the cookies and cream one) titanium dioxide.
Titanium dioxide?
Yes. For those who don’t know what this is, titanium dioxide (TiO2) is a metal oxide which is extremely stable. It is the white opacifying agent that is in most paints. This is what was used to replace lead oxide in paint, which was definitely a good thing. Its also the white they use in “clown white” for face paint. Its a marvelous compound. I know that TiO2 is an approved food pigment and that it is entirely nonreactive inside your body. I had just never seen it in a chocolate/candy bar before.
Because TiO2 is so non-reactive, purification is done by a special reaction. They first react it with chlorine gas to make TiCl4, which is a gas, which can be easily purified as other junk in the raw TiO2 ore fall out. Then the TiCl4 is reacted with oxygen to yield extremely pure TiO2. The reaction with oxygen is spontaneous and was used during WWI (WWII) to create smoke screens since the TiO2 falls out of the gas-phase reaction as a very fine powder. Unfortunately, hydrogen chloride (HCl) is a by product of the reaction, which becomes hydrochloric acid upon contact with water (such as on your skin, in your nose, in your eyes, in your lungs, etc.). Walking through such a smoke screen would not be very pleasant.
So, I thought it was kinda funny to see one of these bars fully loaded with TiO2. As far as I can determine, they use the TiO2 to make the “cream” part of the cookies and cream, look more white. Hmmm.
So here’s what the bar looks like.
That’s actually the “back side” of the bar. The front is just smooth with “Fully Loaded” on it. My guess is that when they make this, they pour the chocolate into the mold, and then dump the cookies and cream bits on the top while its still soft.
The taste is ok. Very sugary. Like eating a giant M&M, with the crunchy bits of cookies and cream. The white bits are crunchy like a piece of sugar. This bar may as sugary as the Wonka bar, but not as nasty as that. Alot of people might like this, but its far too sweet for me.
The Rocky Road bar has a similar appearance to the Cookies and Cream, but a very different taste. Not quite as sweet and not as crunchy. You can definately taste the walnuts, and looking closer I see that the white chunks on the Rocky Road bar are walnut bits. This one is ok, but a little too sweet for me.
That’s it. Have a good weekend!

























