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AWS Convergence
Technologies, Inc. 12410 Milestone Center Drive Suite 300 Germantown, Maryland 20876 Phone: 301-250-4000 |
Press ReleasesPress > July 8, 2005 Release WeatherBug and the National Wildlife Federation Team Up To Get People of All Ages Outside and In Touch with Local Wildlife Gaithersburg, MD and Washington, DC - July 8, 2005 - Weatherbug®, the leading provider of live, local weather information services, today announced that the National Wildlife Federation® (NWF) is offering private label versions of WeatherBug Plus and its new consumer grade WeatherBug Backyard Weather Stations. The WeatherBug Plus National Wildlife Federation Edition software offers subscribers a custom NWF “BrandWrap,” or background on their computer screen, and powerful custom weather features. A second product, the WeatherBug Backyard NWF Edition allows users to install consumer grade weather stations in their backyard and stream the data right onto their personal computer, as well as share their backyard data with millions of WeatherBug users. Over 50,000 homeowners, schools and workplaces participate in NWF’s-Backyard Wildlife Habitat™ Program, which has inspired people to make a home for wildlife right outside their back door for 30 years. The WeatherBug Backyard NWF Edition will enable homeowners to monitor the weather conditions and adapt the basic elements in their Backyard Wildlife Habitat to ensure that local wildlife have enough food, water, cover and places for wildlife to raise their young. “There is an alarming disconnect between children and nature,” says Larry Schweiger, President and CEO of National Wildlife Federation. “Connecting people with nature is a first step in inspiring them to help protect wildlife for our children’s future. Our WeatherBug co-branded products will not only provide important localized weather information, we hope it will also inspire families to plan time outdoors experiencing nature and wildlife.” “Delivering the best local weather information from our extensive network of over 8,000 WeatherBug Tracking Stations across the U.S. allows people to more accurately plan their day,” said Bob Marshall, President and CEO, WeatherBug. “Our partnership with the National Wildlife Federation gives subscribers fun and interesting information on nature and wildlife in their very own ‘backyards’ – while helping to preserve our national wildlife.” To purchase the WeatherBug Plus NWF Edition visit http://www.weatherbug.com/partner/nwf/default.asp?cid=pr and buy your subscription or opt for the 14-day free trial. After the trial period, the subscriber can sign up for an annual subscription for only $19.95 a year. Alternatively, the program reverts to a free ad-supported WeatherBug with links back to the National Wildlife Federation Web properties. Proceeds from the NWF Edition products will support NWF ’s education and conservation programs. About National Wildlife FederationThe National Wildlife Federation’s mission is to inspire Americans to protect wildlife for our children's future. The National Wildlife Federation works to protect endangered species and other imperiled wildlife through education, grassroots organizing and activism, policy analysis, and advocacy before Congress, federal and state agencies, and the courts. The National Wildlife Federation develops conservation solutions that foster both a healthy economy and healthy wildlife populations. Working in partnership with our 47 state and territorial affiliates and other like-minded organizations, we turn good ideas - ranging from local habitat restoration projects to national policies and programs - into reality. Through lobbying and litigation, the National Wildlife Federation also defends vital laws like the Endangered Species Act from attacks by hostile special interest groups in order to safeguard wildlife for future generations. Learn more at www.nwf.org. About WeatherBug®WeatherBug (www.weatherbug.com) ensures that individuals, schools, businesses and communities always get the most precise live weather conditions, the most relevant reports, and the earliest weather warnings to safeguard their property and their lives. WeatherBug owns the world's largest exclusive weather network, which has over 8,000 live WeatherBug Tracking Stations and more than 1,000 cameras that generate neighborhood level reports every second versus other weather providers whose data is up to an hour or more old. This network powers various products and services, including: WeatherBug, the number one weather Internet application, with over 60 million downloads, that streams live neighborhood conditions to its home and work users; WeatherBug Media Services, which delivers live weather information to over 80 million U.S. households through partnerships with more than 100 local television stations; WeatherBug Education, which provides engaging weather information and educational tools to schools and colleges, including an online learning program for K-12 schools called WeatherBug Achieve; and WeatherBug Professional Services, which uses the company's unique weather network and software to provide high-value solutions for vertical industries such as energy, transportation, and first response. WeatherBug is a brand of AWS Convergence Technologies, Inc. www.aws.com. # # # Press Contacts:
Alyce Menton Debra Eisenberg Meredith Topalanchik Kim Hirose
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