Comments on: Running Ads

By: Jeanne

Jeanne — Wed, 14 Nov 2007 12:56:03 +0000

Here’s the Pearl Izumi link.

grrr.

love the adidas ads–never saw those before!

By: thodarumm

thodarumm — Wed, 14 Nov 2007 08:33:53 +0000

Thanks! I loved these.

By: Adeel

Adeel — Tue, 13 Nov 2007 23:56:03 +0000

Jeanne also brought up the Pearl Izumi “We are not joggers” campaign, which inspired me about as much as Snickers’ Marathon energy bar. Note that the latter sponsors a marathon in Albany, GA called, what else, the SNICKERS® MARATHON® Energy Bar marathon. Did I mention that it’s a marathon?

The year has been something of a low for running ads. The Pearl Izumi campaign was a not-so-subtle dig at Rbk’s “Run Easy” idea, which I didn’t like either.

By: Matt

Matt — Tue, 13 Nov 2007 17:20:43 +0000

Never saw the Adidas print campaign in 1999, but thanks for the link. Those are absolutely brilliant. I think my fave would be the nipple bandaids one!

Matt
majarun.wordpress.com

By: Adeel

Adeel — Tue, 13 Nov 2007 16:25:55 +0000

The Suzy Hamilton ad was really good. I didn’t know who she was, so it seemed that much more real to me.

By: Blaine Moore (Run to Win)

Blaine Moore (Run to Win) — Tue, 13 Nov 2007 14:40:05 +0000

That’s a great ad!

Thanks for the link to the “Yeah, we’re different” images. I hadn’t seen a few of those, and I was a huge fan of that campaign when they came out.

I also loved the Nike ad where all of the hung over runners are out for their run at the millennium while the world is going to hell in a hand basket. That one was pretty funny.

The Suzy Hamilton ad where she is in a cabin and a guy with a hockey mask and a chain saw chases her through the woods but she gets away is great. That was also around 2000 I think? It was scheduled to air twice during the super bowl, but the feminists called the station and complained about the woman winning out and the ad got pulled.