Comments on: Pearl Izumi is on the Ropes

By: Michele

Michele — Fri, 23 Oct 2009 17:03:50 +0000

Pearl Izumi ads are total crap and insulting to anyone trying to make themselves a little bit healthier. Their latest ad which complains about people getting medals “just for finishing” a race is unbelievable. I guess in their eyes it’s not an accomplishment to finish a race unless you place. Well, from us Back-of-the-Packers – screw you Pearl Izumi. I will NEVER buy one of their products.

By: Rachel

Rachel — Tue, 15 Sep 2009 14:35:48 +0000

“I never say I’m going out for a jog” not job. Oops! I have said that I’m going out for a job before.

By: Rachel

Rachel — Tue, 15 Sep 2009 14:33:10 +0000

I think the copywriters got it right. Everyone here is talking about the ad and making you pay attention to the fact that Pearl isn’t just cycling, it’s got a running demographic as well. It’s funny because I am far from an elitist runner, but I agree with everything that each ad puts out. It’s bold, in-your-face and motivating. I never say I’m going out for job even if it’s a 10 minute mile. It’s always a run.

On a side note, mp3 players need to be outlawed at all races because those who are wearing them are oblivious to their surroundings. It’s dangerous and ridiculous that people can’t ‘run’ without an iPod blaring in their ears. I used to be one of those people, but do enough races and you’ll be equally as pissed off when you’re trying to pass someone who is in their own Beyonce world. Notice too that the mp3 wearers are always the slowest in races too.

By: bex

bex — Sun, 08 Jul 2007 02:31:05 +0000

One more thought: I agree with the Adeel that the ad is tongue-in-cheek. It’s funny. And we runners have a sense of humor, especially about our sport? (Right? Right?!) I especially like this part of the ad: “A sport that started with our ancestors running down dinner and remains to this day, predatory at its core. Joggers are prey. Runners are hunters. If you belong to the latter group, revel in the fact that you sit firmly atop the bipedal locomotion food chain. And run like an animal.”

Yeah, baby.

By: bex

bex — Sun, 08 Jul 2007 02:12:05 +0000

I don’t get why everyone’s knickers are in a twist. Why do you automatically put yourself in the “jogging” community just b/c you don’t run 5-minute miles? And I bet that most everyone who has commented has run a 5K or a 10K. Or even further. Much further. Did you jog there? I would say not. You probably raced as hard as you could. You’re all runners. Jogging ain’t bad. But when push comes to shove, I bet that you give it all you’ve got in a race. So, yeah, I actually LOVE the Pearl Izumi ads.

By: Peter

Peter — Fri, 06 Jul 2007 14:32:22 +0000

I enjoy the ads for what they are. Everyone, whether jogger or runner, imagines they have the attitude portrayed in the ads at one time or another.

By: Brigette

Brigette — Mon, 02 Jul 2007 21:56:31 +0000

There’s this guy who runs a ton of races in the Philadelphia/New Jersey area with a baby stroller, and comes in first many times. He passes me on Kelly Drive all the time. This guy is a runner.

I wear an i-pod most days to help me get through rough spots, I can still hear my breathing…I can still hear my footsteps and I can still feel the pain that tells me I am indeed a runner.

The only part of this ad campaign I agree with is the bit on the treadmill. Unless it is absolutely necessary due to inclimate weather, or an injury I think everyone should enjoy the outdoors while running.

p.s. jog on joggers, I love to see people out there no matter how fast they’re going!

By: Joe

Joe — Sun, 01 Jul 2007 16:29:08 +0000

Just wrote this to Pearl Izumi:

Let me start by saying I’m a Pearl Izumi fan. In fact, I just bought two expensive one piece tri-suits recently. The very first triathlon I ever did I wore iQ shorts.

But, you guys are embarrassing me with this “We are not joggers” campaign. I can understand your intention… to make your products supposedly for “elites” or have the wearer feel more aggressive and confident. But it’s not working. I have a large group of triathlete friends in South Florida and none of them resonate with your campaign.

We are all hard-core, dedicated, long term athletes… even if we “jog” our run portions at 11 minutes per mile. You are in jeopardy of loosing us all as customers. Forever.

Think about it… there are 100 amateur athletes out there to every “elite”. So you may make one elite smile when they read your ad, but you are alienating 100 other potential customers.

I highly recommend either apologizing to the “jogging” community (whatever that means) in the magazines where you published the ad and on your dedicated website, or at the very least just pulling the campaign.

Do the right thing guys.

Sincerely,
Joe

By: Nick

Nick — Sat, 23 Jun 2007 14:37:56 +0000

This is interesting, especially given Reebok’s “Run Easy” campaign. http://consumerist.com/consume.....271501.php

Sure we aren’t all elite runners, but should we strive to be the best we can?

By: a. england

a. england — Mon, 18 Jun 2007 02:52:20 +0000

In the spirit of adding a little fuel to the fire check out a few sites talking about just how much they liked the ad.

http://www.websitetoolbox.com/.....p;trail=15

http://www.coolrunning.com.au/.....opic=14799

http://www.oxygenmag.net/showthread.php?p=1042125

http://talk.dyestat.com/showthread.php?t=63049

Not sure everyone agrees with you